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How essential can an top domain be?

One of the most vital preconditions for setting up a successful web presence is the domain name. It is what visitors will spot first when they come across your website and what they will associate you with. The domain name should be easy to memorize, but should also be something that notifies your web site's visitors what the web page is about.

Generic Top-Level Domain Names (gTLDs)

A domain name typically consists of two parts - a Top-Level Domain Name (TLD) and a Second-Level Domain (SLD). If you have, for example, ".com" is the TLD and "domain" is the SLD. There are several categories of Top-Level Domains that you should consider prior to picking the domain name you desire. Your decision should depend on the goal of your site and on its target visitors. Let's take a look at the gTLDs, or generic TLDs - these are the most common TLDs meant to show a specific function - .com (business organizations), .net (networks), .biz (corporations), .info (informational web sites), .org (not-for-profit organizations), .mobi (handheld devices), .asia (the Asia-Pacific), .name (persons or relatives), .pro (specific professions), etc. As you can perceive, these Top-Level Domains cover most spheres of life, so you should opt for the one that would designate the purpose of your site best. There is no restriction as to who can register such TLDs, but some of them contain extra requirements to confirm that you are eligible to own such a domain (.mobi and .pro, for example).

Country-code Top-Level Domain Names (ccTLDs)

The ccTLDs, or country-code Top-Level Domains, are country-specific domains. Each country has its own ccTLD. Picking such a Top-Level Domain is good if your target group of website visitors is from a certain country. Many guys would elect to buy goods or services from a local website, and if your target is Canada, for instance, registering a .ca TLD could increase the visits to your site.

Domain Forwarding

You can register several Top-Level Domain Names, which can forward your web site's visitors to a given web page such as, for example. This would raise the traffic and reduce the chance of someone pilfering your visitors by using the same name with another TLD - if you are not utilizing a trademark.

Name Servers (NSs)

Each and every domain has domain records. The name server records (NS records, a.k.a. DNS records) reveal where the domain name is hosted, i.e. they point to the hosting distributor whose name servers (NSs, a.k.a. DNSs) it is using at the moment. You can switch the NSs of your domain name at any moment. You can have your domain name registered with one company and get the site hosting service itself from another. In this way, if you register your domain name and stumble upon decent website hosting solutions somewhere else at a later time, you can point your domain to the present provider's NSs instantly.

Name Server Records (DNS Records)

In general, as long as your domain name uses a specific pair of name servers, all its records will direct to the same web space hosting supplier. Some webspace hosting suppliers, though, permit you to edit specific domain name server records, such as the A records and the MX records of your domain name. The A record is an IP address, which demonstrates on which web server your site is situated, while the MX records designate which hosting server tackles the e-mail addresses associated with your domain name. For example, if you engage a new website designer and he develops an .ASP site that will be located on his personal Windows hosting server, you may desire to change solely the Internet Protocol address (the A record) but not the MX records of your domain name. In this way, will direct to the Windows web server, but your email accounts or any sub-domain names like or will still be in your current Linux web space hosting account. The .ASP environment is designed by Microsoft and demands a Windows hosting server, although a Linux web server would be far more stable.

Modestly Priced TLDs Distributed by ''

Only a number of web hosting providers permit you to modify given NS records and very often this an additional paid service. With , you have a huge selection of Top-Level Domains to pick from and you can modify all name server records or forward the domain names using a forwarding tool at no added cost. For that reason, '' would be your finest choice when it comes to managing your domain name and to establishing a successful presence on the Internet.